London School of Accountancy & Management - GAPMM validated by Institute of Leadership and Management

The GAPMM
Structure & Modules
Validated by ILM

Graduate Advanced Programme in Marketing Management

The Graduate Advanced Programme in Marketing Management is a 24-month course designed for candidates who wish pursue their career in Marketing. This course will provide you with the skills to manage organisations, manage business processes, communicate effectively, plan advertising strategies, manage people, manage key aspects of domestic and international marketing and manage the supporting business processes. You will also gain a sound knowledge of areas such as marketing research and relationship management and learn how to implement and use some of the latest Marketing practices.

Learning outcome

The learning outcome of the course is to equip candidates for a career in any of the main areas of Marketing, where you will be able to put your skills into practice. Your graduate destination is likely to be within the Marketing Department of the business.

Profile of candidate

The course is designed for individuals who wish to build on their existing marketing skills whilst being introduced to a range of employee communication, organisational behaviour, strategic planning, marketing communications, business environment and management skills which will equip them with relevant skills and knowledge to manage in real world situation.

Programme objectives

This Graduate Advanced Programme is both relevant and sought-after in the present management and business co-operate based society. Employers favour our graduates because they are able to dissect complex ideas through a logical approach to analysing and solving problems as well as being familiar with current business operations.

To produce a workforce that is equipped to meet the growing demands of local and international business industries.
To provide students with a thorough knowledge of the principles and theories of local and international marketing industry.
To create awareness of current practice and an appreciation of the directions of current research in marketing.
To empower students to adapt to a fast-changing marketing industry and secure effective employment upon graduation.

Course duration

The ful- time version of the programme comprises 2 years of full-time study. At our School there are currently two intakes for the full-time version of the programme each year. The first semester begins in mid June. The second commences in mid January.

Each stage comprises 15 weeks of full-time study. In the certificate and diploma stages 12 weeks are reserved for instruction, self-study, and in-course assessments. Also, in each of these stages a further 3 weeks are reserved for self-study and in-course assignments.

All courses are structured in such a way to enable students to pass their examinations. Classes consist of formal lectures together with practice in attempting past examination questions.

Upon completion of the relevant Diploma, students can gain advanced entry into various universities in the UK. For more information on the above programmes and on the School, write to:

LondonSAM

School of Management
3rd floor
12-20 Camomile Street
London EC3A 7PT
t: 0207 623 8777
f: 0207 623 8778
e: training@londonsam.org.uk
w:http://www.londonsam.org.uk

Course Modules

Part 1

Introduction to Marketing
Business Economics Principles
Business Communication Technology
Leadership and Team Working

Part 2

Consumer Behaviour
Managing People
Marketing Principles and Practice
Strategic Planning and Development

Part 3

Advanced Professional Development
Organisational Behaviour
Service Marketing
Marketing Research

Part 4

Business Information Management
Retail Marketing
International Marketing
Task Management

Assessment fees

There will be an assessment fee of £30 per paper chargeable during the semester exam/assignment submission. If there is a delay or late in paying the assessment fee then please note that this will incur an additional fee of £10 plus the assessment fee of £30 per module/assessment; however, there will be a grace period of maximum 2 weeks for late payment. The deadline for fee payable will be informed to the students in the induction or in the class room. There will be a separate form must be filled in.

The late fee will be payable except under extenuating circumstances; however, proof and written confirmation must be provided and the final decision will be made by the academic panel.

Validated and Approved by Institute of Leadership & Management

The Institute of Leadership & Management is the UK's premier management organisation. ILM partner with individuals and employers across the world to improve leadership and management performance through its flexible range of learning and development solutions. ILM's broad unit-based qualifications portfolio offers unrivalled choice and flexibility, enabling trainers to easily build and adapt programmes to meet different customers’ key development needs.

Dual Qualification

The syllabus aims to develop a comprehensive understanding of the knowledge, skills and techniques required by the modern professional.

The broad range of subjects is designed to ensure a depth of high-quality, relevant knowledge which can be applied throughout your chosen career. Upon successful completion of GAPMM, students will be granted exemption and may apply directly for ILM Membership.

Degree Progression

On successful completion of the Graduate Advanced Programme in Marketing Management, this qualification may help to gain entry to the final year of the Bachelor’s programme.

Our Teaching Team

Our faculty members are star performers whose research and teaching improve the quality and boost the reputation of the College. They continue to publish in the best journals in their fields, and are asked to participate in professional activities in countries ranging from Brazil to London to China. Such outstanding teaching performance has garnered industry, university, state and national recognition.

The work of this elite group of educators impacts the practice of business, industry and government in this region and around the world on a daily basis. We are excited about the future of LondonSAM and look forward to still greater achievements. Now is the time for you to see what the London School of Accountancy & Management can do for you.